Cards Against Humanity
Hey, There’s a Card Game in My Ice Pop!
When edgy card game maker, Cards Against Humanity, came up with the idea of freezing packs of cards inside ice pops, they dealt the brainstorm to Oomph for implementation.
The challenge
To make it happen, Oomph had to first find a way to make oversized ice pops. That meant custom ice pop molds that Oomph had made in China that would be used to make ice pops large enough to house a pack of cards.
The molds were then shipped to the US where they were retrofitted into an existing ice pop making machine at a manufacturer that Oomph had secured. Oomph also had the cards printed in China printed and shipped here so they could be wrapped in food safe sleeves and inserted into the ice pops for freezing.
Because the ice pops were oversized, custom wrappers were required which meant a special slitting operation was needed for the wrapper material to fit on the standard wrapping machine.
The solution
Finally, the card-carrying ice pops were manufactured and then packed into cartons and transported by a team of drivers via refrigerated truck (and for 52 hours) to arrive in time to be sold at a trade show in Seattle. The oversized, card-containing ice pops arrived at 5:00am and were loaded into an ice cream truck in time for the opening of the show.
