Exploding Kittens
Delivering 400,000 Games With a Box That “Meows”
Exploding Kittens initially looked to raise $10,000 through a Kickstarter campaign but, instead ended up raising $8.7 million (along with 219,000 backers) in just one month. This remains the number one most backed project in Kickstarter history!
What we did
To make it all come together, Exploding Kittens quickly engaged Oomph’s successful 3PL operation to help them navigate the massive task of fulfilling 400,000 pieces in a timely fashion.
The outcome
But that wasn’t the only challenge. Exploding Kittens also insisted on a box that literally “meowed” when opened. To accomplish this, Oomph found a way to have a light-activated sound player embedded into the box so when the box was opened, it meowed. Then, to protect this unique technology, Oomph proactively had the technology patented on behalf of the client.
Finally, Oomph was able to get Exploding Kittens onto the shelves at both Target and Walmart, which, in turn, was a catalyst for distribution through literally hundreds of other retail outlets around the world.
